One of our customers, Rasmus, had been hooked on snus (nicotine) for over 10 years. Snus is placed under the lip, where nicotine is absorbed directly into the bloodstream. Each pouch contains around 10 mg of nicotine—significantly more than a cigarette (which has only 0.6–1 mg). It’s highly addictive and notoriously hard to quit.

If you’ve struggled with nicotine withdrawal, breaking habits, or managing impulsive behaviors, the right breathing technique can be a game-changer. The Relaxator helps slow your breath, activating your body’s natural relaxation response. Calming the nervous system reduces stress and takes the edge off cravings—making it easier to quit for good.

Rasmus was using up to 30 snus pouches per day, keeping one under his lip from morning until bedtime.

“I’ve been hooked on snus (nicotine) for most of my adult life. I’ve tried quitting three times before, and the first few weeks are always brutal.

My usual coping mechanisms included eating candy, chewing on random stuff, stuffing paper under my lip (yeah, weird, I know), hitting the gym—or just trying to focus on my breathing.

But this time, I found something that actually helps: the Relaxator. Anytime cravings hit, I use it for a few minutes, and boom—instant relief.

It is now four weeks since I stopped, and the Relaxator has been a total game-changer.”

– Rasmus Flink, 28, Stockholm, Sweden